Free Wi-Fi impacts destination choices

The availability of free Wi-Fi service has a direct impact on whether people select to go to certain venues, according to a new report from In-Stat.
The report noted that nearly two-thirds of those surveyed said the availability of free Wi-Fi influences their choice of destinations, while 31% of those surveyed said free Wi-Fi “may influence” their decision. Only 5% said the availability of free Internet access would have no impact on their decision.
“Our research shows that while revenue may not always be directly gleaned from the hotspot offering, free Wi-Fi has a significant value in bringing customers to a venue,” said Amy Cravens, market analyst at In-Stat. “It’s no wonder then that over 150 thousand caf