LONDON-Mercury One-2-One is touting a new mobile telephone tariff option for business customers that the company says “dramatically undercuts BT (plc) by between 10 percent and 25 percent on daytime local, national or international calls.”
Mercury One-2-One said its Inside Option plan is being marketed as an alternative to business customers who use BT phones in the office. Inside Option will enable people to save 25 percent on an equivalent 3-minute peak-time local call made through BT, with daytime national calls about 15 percent cheaper and daytime international calls 10 percent less expensive.
The service is available now to BusinessCall tariff customers within London’s M25 roadway. Plans call for the service to be introduced next in in Birmingham.
Customers who choose the new tariff will pay roughly an extra 5 pounds per month excluding tax on the existing BusinessCall monthly charge. Customers pick an office address from which local calls are charged at 3 pence per minute and national calls at 7 pence per minute. An indicator on the phone signals that the call is charged on the Inside Option tariff.
“Our strategy is about providing our customers with cost-effective services to meet all their telephone needs,” said Alan Harper, business strategy director at the company. “That means attracting both mobile and fixed traffic onto our network and competing not with the existing mobile operators, but with BT, too.”
