ATLANTA-Mobile America-an alliance comprising Southwestern Bell Mobile Systems, BellSouth Cellular Corp., HSN (Home Shopping Network Inc.) Direct Joint Venture and Wholesale Cellular USA Inc.-plans to sell cellular phones and service to home shoppers.
HSN plans to market products and services through a variety of formats, starting with network infomercials, said Southwestern Bell and BellSouth. The infomercials are expected to air in the telecom companies’ select markets beginning this month.
Using proprietary software, BellSouth will process orders for cellular service as well, said the companies. Wholesale Cellular, an international distributor of cellular telephones and other products, will fulfill orders.
