Airlink Software Corp. wants to wirelessly extend what it calls “this century’s hottest marketing media-the Internet.”
The North York, Ontario-based software integrator is marketing its Priority Page software application to Internet Service Providers and paging carriers who want to offer a value-added, wireless-enabled service to developers of home pages on the Internet’s World Wide Web.
Priority Page bundles two capabilities into the same application package. Users can send Internet e-mail notifications (subject and sender information) to alphanumeric pagers. Or, they can send typed messages of about 80 characters directly from the Web page.
“A customer browsing your Web site can contact you with their message without having to disconnect from the Internet,” the company said. The application also allows users to forgo a long-distance toll charge.
Priority Page uses the Telocator Alphanumeric Protocol and runs on Microsoft Corp.’s Windows ’95 or NT operating systems.
“Using the TAP protocol we can support any paging company,” said Jason Levy, Airlink’s vice president of marketing.
Priority Page software sends incoming e-mail and Web page messages into a paging queue which is emptied on a continuous, around-the-clock basis. But multiple pages sent to one particular paging terminal are sent in a batch rather than dialing separately for each to minimize bottlenecks at peak hours, the company said.
Although Airlink believes the alphanumeric paging market will expand as pagers come down in price, it is also targeting the integrated cellular telephone market as well as two-way paging, Levy said.
