Editor’s Note: The cities listed here represent U.S. cellular markets 21 through 40, ranked by total number of subscribers in each metropolitan statistical area.
Most carriers are unwilling to reveal subscriber numbers because of the highly competitive nature of the business.
Tallies for total market subscribers and penetration rates were supplied by The Strategis Group and represent year-end 1996 figures.
The RCR Top 20 is the property of RCR Publications Inc. and should not be construed as an endorsement of the companies listed below.
Ranking information from this feature cannot be reprinted without written permission from the company.-Lynnette Luna, copyright 1997, RCR Publications Inc.
Market #/Market Name Estimated Total Market Subscribers Estimated Penetration Rate A System Market Manager Marketing Manager Engineering Manager B System Market Manager Marketing Manager Engineering Manager
21 33. San Antonio 360,966 25.11 percent AT&T Wireless Services Inc. Doug Ahrens Southwestern Bell Mobile Systems Brad Brown
2727 NW Loop 410 N/A 7330 San Pedro Plaza Karen Sanders
San Antonio, Texas 78230 N/A San Antonio, Texas 78216 N/A
(210) 321-6000 (210) 442-4046
22 16. Cleveland 356,002 19.84 percent AirTouch Cellular Terry Tindel GTE Mobilnet Inc. Dan Mead
350 E. Wilson Bridge Rd. Mike Benvenuti 6060 Rockside Woods Blvd., Ste. 431 Mike Ritter
Worthington, Ohio 43085 Greg Szabo Independence, Ohio 44131 Howard Bower
(614) 325-2000 (216) 642-0327
23 30. Portland, Ore. 336,667 22.35 percent AT&T Wireless Services Inc. Doug Johnson AirTouch Cellular Joe Dodson
1600 SW Fourth Ave. Neil Grubb 15575 SW Sequoia Pkwy., Ste. 100 Lori Durazo
Portland, Ore. 97201 Dan Jordan Portland, Ore. 97224 Ed Ragan
(503) 243-3333 (503) 603-3100
24 24. Kansas City, Mo./Kan. 303,103 19.93 percent Cellular One (AT&T Wireless/AirTouch) Jeffrey A. Harkman Southwestern Bell Mobile Systems N/A
10895 Lowell Rick Lucas 15529 College Blvd. Mary Winfrey
Overland Park, Kan. 66210 Ernie Peterson Lenexa, Kan. 66219 N/A
(913) 344-2800 (913) 752-2308
25 31. Columbus, Ohio 302,873 23.56 percent AirTouch Cellular Terry Tindell Ameritech Cellular Services Dan Fowler
350 E. Wilson Bridge Rd. Mike Benvenuti 485 Metro Place South, Ste. 300 Megan Gusinde
Worthington, Ohio 43085 Greg Szabo Dublin, Ohio 43017 Rich Todd
(614) 325-2000 (614) 793-4500
26 39. Salt Lake City 298,703 25.11 percent AT&T Wireless Services Inc. Becky Alvazian AirTouch Cellular John Griffith
#5 Triad Center, Ste. 400 Bill Quick 185 S. State St., Ste. 440 N/A
Salt Lake City, Utah 84180 Darrell Cobb Salt Lake City, Utah 84111 N/A
(801) 575-1200 (801) 355-1060
27 21. Milwaukee 298,244 20.52 percent Cellular One(BellSouth Cellular Corp.) Eric Hertz Ameritech Cellular Services Chuck Bale
20925 Watertown Rd. Michele Merrell 1055 N. Mayfair Rd., Ste. 200 Carol Damit
Waukesha, Wis. 53187 Tony Salvalaggio Wauwatosa, Wis. 53226 Jeff Roznowski
(414) 783-5500 (414) 476-2800
28 32. Hartford, Conn. 292,548 25.14 percent Bell Atlantic Nynex Mobile Jack Plating SNET Cellular Inc. Peter Bassermann
20 Alexander Dr. Chuck Murphy 500 Enterprise Dr. John Lankes
Wallingford, Conn. 06492 Jack McArtney Rocky Hill, Conn. 06067 David Mangini
(203) 269-8858 (860) 513-7600
29 28. Indianapolis 287,625 22.22 percent Cellular One(BellSouth Cellular Corp.) John Smith GTE Mobilnet Inc. Dan Mead
8888 Keystone Crossing, Ste. 300 Joe Deluca 6060 Rockside Woods Blvd., Ste. 431 Mike Ritter
Indianapolis, Ind. 46240 Ray Teichman Independence, Ohio 44131 Howard Bower
(317) 575-8900 (216) 642-0327
30 13. Pittsburgh 283,488 14.07 percent AT&T Wireless Services Inc. John Swallow Bell Atlantic Nynex Mobile Jerry Fountain
2630 Liberty Ave. Dori Marks 5700 Corporate Dr., Ste. 700 John Pratt
Pittsburgh, Pa. 15222 Dave Saska Pittsburgh, Pa. 15237 Don Carretta
(412) 471-4400 (412) 635-2000
31 23. Cincinnati 261,786 17.66 percent AirTouch Cellular Terry Tindel Ameritech Cellular Services Dan Fowler
350 E. Wilson Bridge Rd. Mike Benvenuti 485 Metro Place South, Ste. 300 Megan Gusinde
Worthington, Ohio 43085 Greg Szabo Dublin, Ohio 43017 Rich Todd
(614) 325-2000 (614) 793-4500
32 43. Norfolk, Va. 259,174 23.93 percent 360
