NEW YORK-Cincinnati Bell Inc. announced a six-month pilot program with 3607 Communications Co., Chicago, to reduce wireless customer churn and increase revenues.
Jim Orr, chief operating officer for Cincinnati Bell, said the project will point the way toward developing churn management solutions for a full range of communications services, including paging and long-distance calls. The churn management solution will use three data-driven, integrated components to analyze defined segments of 3607’s customer base: an engine that predicts churn behavior; customized contacts with targeted customers; and proactive customer care.
CBIS, which has a long-term relationship with 3607 to provide billing and customer care services, will use data from CBIS systems to identify and prioritize customers most likely to discontinue service, calculate the lifetime value of the customer and his/her optimal rate plan and evaluate the financial implications of a wide range of actions.
