CINCINNATI-Cincinnati Bell Inc. and Comcast Cellular Communications Inc. signed an agreement to conduct a six-month program to test an integrated solution for managing customer churn, the companies announced.
The solution integrates Cincinnati Bell’s customer-care businesses with services from Cincinnati Bell Information Systems and Matrixx Marketing.
The CBIS-Matrixx churn management solution has three data-driven, integrated components: an engine that predicts churn behavior, customized contacts with targeted customers and proactive customer care. All three components will be used to analyze defined segments of Comcast Cellular’s customer base, according to Cincinnati Bell.
