The future is convergence.
The future is data.
The future is 3G.
Now that the Operators Harmonization Group has approved a plan to harmonize wideband Code Division Multiple Access technology with the cdma2000 version, all should be fine in the new frontier, right?
Of course, anyone in this industry for more than a few months knows nothing is that easy.
The wireless industry is going to have to address a few more obstacles before the third generation of untethered communication solutions is well received by the business market and consumers.
I still question whether there is really going to be a convergence of WCDMA and cdma2000 standards to the extent that makes it easier for users. Despite the fact GSM giant Ericsson joined the CDMA Developers Group this month, I’m still under the impression all is not so cozy with the formerly fighting factions.
In speaking of China Unicom’s decision to deploy cdmaOne technology, Perry LaForge, CDG director, said: “We have such a big footprint and a cost advantage now. Wideband CDMA technology can’t be used as a way to shut out cdmaOne any more.”
Does that sound harmonious?
Once that issue is resolved, industry is going to have to concentrate on how to deliver data in a way that promotes mass adoption. Few have been able to do it in a wireless arena to date, although Asian carriers seem to be more data savvy than their American counterparts.
Finally, I have to wonder if carriers are going to be in a rush to implement 3G systems, especially if the pricing and applications for data services have not been resolved.
I imagine the Vodafone-AirTouch’s of the world will be quick to introduce new systems and services to their customers. But we live in a world where a significant number of U.S. carriers are content providing analog service, and I have to say, my analog cellular phone coverage outshines my husband’s PCS footprint.
Still, Motorola’s Bo Hedfors has a point. In his address to the CDMA World Congress, he noted, “If we do this right, the potential is almost limitless.”
And limitless revenues are a strong motivator to problem-solving.
