SAO PAULO-Brazilian cellular operator Telesp Cellular S.A., operating in the state and city of Sao Paulo, announced today it launched a new prepaid product, “Peg & Fale,” designed to meet the needs of lower income segments.
Peg & Fale has neither an activation fee nor monthly fee and allows customers to recharge their airtime credits electronically.
Prepaid remains an important component of increasing cellular penetration throughout Latin America.
“We expect Peg & Fale to open the cellular market to new segments with its lower upfront cost and flexible payment options allowing for cost dilution over time,” said Telesp.
Telesp competes with BellSouth International’s BCP cellular operation in the metropolitan Sao Paulo City serving area.
