SAN JOSE, Calif.-fusionOne Inc., a developer of next-generation Internet synchronization technology, together with Nokia Corp., AdForce Inc. and SF Interactive, announced plans to collectively explore and develop strategies and creative approaches for delivering advertising on wireless devices to fusionOne subscribers.
The companies intend to share the learning and technologies they develop with their partners, including wireless carriers and portals, to pilot the first cross-platform integrated ad campaigns.
According to fusionOne, all advertising will be invited by the user through the company’s opt-in advertising program. The free, ad-supported service enables users to keep all their information in sync across all computing devices.
“Because our service is 100 percent registered, we capture certain pertinent demographic information about our users, and are therefore able to provide advertising that is not only highly targeted, but useful to the consumer,” explained Don Albert, senior vice president of marketing and sales for fusionOne.
