BOSTON-Research firm Strategy Analytics said it found commuters are spending increased time in their cars and consequently are placing a high priority on personalized advertising, information and entertainment that provides more value.
“The same music, the same advertising and the same traffic information for everyone will become a thing of the past as the personalized multimedia available through telematics emerges over the next five years,” said Harvey Cohen, principal consultant on the project and president of Strategy Analytics.
Additional research by the firm indicated 39 percent of new car drivers in Europe and 42 percent of new car drivers in the United States will have some telematics capabilities by 2005.
