BOSTON-A new report from consulting company Ovum advises current and potential players in the wireless market to develop wireless portal strategies and partnerships now and focus on the core aspects of place and personalization.
The report, “Wireless Portals: Business Models and Market Strategies,” predicts global revenues for wireless portals will grow from $747 million in 2000 to $42 billion in 2005. Revenue will initially grow slowly, but accelerate from 2001 onward, when operators upgrade second-generation technology and start migrating to third-generation systems.
“As the mobile market transforms, wireless portals will expand the use of the Internet, making it an `anytime, anyplace’ phenomenon,” said Eden Zoller, senior analyst at Ovum and author of the report. “Users will be able to access services and content that leverage the unique features of mobility, such as location, that fixed Internet portals cannot provide.”
