LOS ANGELES-Driscolle-Wolfe Marketing & Research Consulting plans to conduct a multi-client study on consumer attitudes about wireless Internet services, with emphasis on location-based applications. The study will be a follow-on to its 1999 study on consumer interest in location-based services.
Driscolle-Wolfe said the study also will address consumer equipment preferences for accessing wireless Internet services, such as cellular phones, personal digital assistants and vehicle-mounted devices.
In addition, the study will include a nationwide survey of 20,000 households covering awareness and overall interest in wireless Internet services, and results from a series of focus groups conducted to obtain detailed information on consumer interests and preferences.
