MOUNTAIN LAKES, N.J.-Sprint PCS increased its share of the consumer wireless telephone service market, according to a report on consumer wireless phone service by market research firm Solomon-Wolff Associates.
The report showed Sprint PCS now accounts for nearly 15 percent of all wireless phone users, increasing its market share by 50 percent in the past year. Verizon Wireless has a greater market share, but has achieved its position via acquisitions and mergers rather than by gaining customers through marketing success, the report noted.
“Sprint has been successful in having wireless users switch from other wireless companies to Sprint,” said S. Joey Wolff, partner at Solomon Wolff Associates. “While Sprint aggressively markets its PCS service, our data shows that it is not technical excellence, but marketing excellence that accounts for these gains. Sprint customers are about as satisfied as are those of other wireless companies.”
The report also showed consumers spend more on wireless telephone service, $54 per month, than on local phone service at $37.04 per month, long-distance at $40.11 per month or cable/satellite television service at $43.66 per month.
“Wireless is now a mass market service. Not only are more consumers using it, but many are getting two or more wireless phones. In many households it is beginning to replace regular phone service,” Wolff said.
