REDMOND, Wash.-AT&T Wireless introduced Customer Advantage, a program designed to ensure customers receive benefits of the company’s wireless service.
The program includes calling plan flexibility, designed to help subscribers find a calling plan to better fit their needs; equipment upgrades, offering qualifying customers renewing annual service a new phone at a discounted price; and customer care, a 24-hour contact point with AT&T Wireless through the company’s Web site, or a 1-800 number.
AT&T Wireless said enrollment in the service is not necessary, and that it was open to all of its subscribers, excluding prepaid customers.
“As technology evolves, customers will want the flexibility to upgrade their wireless devices and calling plans to take advantage of the full potential of wireless,” said Bob Johnson, executive vice president at AT&T Wireless. “We’ll reward customers with the technology of the future because they’ve been with us in the past.”
