LAS VEGAS-SkyGo Inc. launched the SkyGo Mobile Advertising Platform (SkyGo MAP), a family of products that will allow carriers, publishers and advertisers to create, deliver, track and report on effective wireless advertising campaigns.
“We’ve developed, tested and implemented the SkyGo Mobile Advertising Platform to help marketers take advantage of the unique characteristics of this new medium-personalization, mobility and convenience-to create compelling marketing campaigns,” Daren Tsui, SkyGo’s co-founder and chief executive officer explained. “With this platform, companies are integrating wireless into their advertising strategy and serving ads that provide consumers with valuable information, forge lasting relationships and tap into lucrative new revenue streams.”
