NEW YORK-Imagine a delivery person placing a lengthy order for a customer over a wireless device and unknowingly reaching an area that does not offer wireless coverage, suddenly disconnecting from the server, forcing him to enter the order again from scratch. A situation that would result in frustration as well as excessive costs and time lost for the company and the customer.
Broadbeam Corp., a company with its sights set on making business-essential applications mobile, has unveiled ExpressWeb, a product that it said will further enhance mobile end-user experience and will help thwart annoyances associated with enterprise application mobility.
Wireless browsing can be considered an off-site session with the server, explained to George Faigen, Broadbeam’s chief sales marketing officer, and problems with browsing include that it is relatively slow and there are areas where there is no coverage, including inside many buildings.
Broadbeam’s ExpressWeb is a wireless content server that enables mobile Web application developers to extend enterprise and Internet applications to browser-based devices, avoiding such complications.
With ExpressWeb, the application is not only written on the server, it is also written directly into the wireless device. So, if a delivery person reaches an area with no coverage, he will be unaware and will continue to input the order. The device will simply store the new information until it can again be connected to the server, at which time the information will be transferred and made available companywide.
Two components, the ExpressWeb Server and the ExpressWeb Studio, make the ExpressWeb functional. ExpressWeb Server is the technology that actually gives mobile access to Web content and application data, while the ExpressWeb Studio allows developers to easily develop, modify and update applications over multiple devices. ExpressWeb also integrates with other components of Broadbeam’s Axio wireless software platform, including its flagship ExpressQ wireless messaging server.
