COPENHAGEN, Denmark-The discussion surrounding m-commerce includes questions such as whether m-commerce will be a success and what kind of services will be purchased via a mobile phone. Research shows that the “m” not only stands for mobile but also for micro-commerce.
Believing customers will order a couch or a television via a mobile phone might be a bit too ambitious. On the other hand, we can now document that not only is the mobile phone a good payment tool for services, but also that customers are willing to pay.
Premium SMS is the mobile world’s new large source of income. After the market for short message service (SMS) messages, boomed, mobile operators around the world started introducing premium SMS, which varies in price depending on the message content. Premium SMS is the new large source of income for many European carriers and will gain a foothold around the world.
In Finland, it is possible to pay for a Coke by using a mobile phone. The same way, it is possible to pay for a car wash in Sweden. More than a year ago, the two Norwegian telcos launched premium SMS messages. The messages vary in price from
