DALLAS-Cellular One Group, a fully-owned subsidiary of Western Wireless Corp., launched a new branding campaign on the Internet using Superstitials, which is a technology that waits for the television-quality commercial to download before playing on the user’s computer. Once the commercial is downloaded, it moves to the foreground as a pop-up window.
The commercials, the group’s first on the Internet, are set to run from Sept. 4 through Nov. 15.
