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Fanlink to premier wireless offering at NFL game

NEW YORK—Fanlink Networks plans to debut its “fan-friendly” wireless technology at the Minnesota Vikings vs. New Orleans Saints NFL game this Sunday at the Louisiana Superdome.

The new technology will allow ticket holders to order food, drinks and merchandise and have the purchases delivered to their seats via their wireless phones or PDAs. Fanlink said it informed fans in selected sections prior to the game about the service and how to use it and company representatives will also be in attendance to tend to additional concerns.

“The Superdome launch will help fans to experience the future of in-stadium concessions,” said Fanlink’s chief executive officer, Rob Thorne. “In 20 years, our kids won’t believe that we actually waited on line for hot dogs in stadium walkways during events.”

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