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Third mobile operator launches in Jamaica

BRIDGETOWN, Barbados-Centennial Digital Jamaica has become the third company to bring mobile cellular service to Jamaicans.

Chief Operating Officer James Beneda said the company’s use of CDMA technology will allow it to eventually offer third-generation (3G) services. It expects to attract 47,000 customers in its first year of business. Beneda said that next year, Centennial would retail 3G telephones, allowing Jamaicans to gain access to the Internet with their handsets at faster connection speeds.

Cable & Wireless, which has a TDMA system, and Digicel, with a GSM network, the technology used heavily in Europe, also offer cellular service.

“Our speed over the air through a wireless device will be 144 kilobytes, which is more than twice the speed of what is available in Jamaica on a fixed dial-up connection. We will be able to offer our services and products to Jamaicans at a more economical price than currently exist in the market today,” Beneda told the Financial Gleaner.

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