RESEARCH TRIANGLE PARK, North Carolina, United States—Mobile marketing platform provider Avesair is continuing its expansion into the European market with the latest announcement it has been chosen by Enpocket, a European provider of wireless media management services, as its preferred technology provider.
Avesair’s Messaging and Targeting for Carriers and Handsets (MATCH) will allow Enpocket’s operator customers, including mm02, to deliver targeted marketing messages and content to subscribers and to attract marketing partners. “Our partnership with Enpocket facilitates the development of new revenue opportunities for both marketers and operators, while providing a higher level of service to their customers,” Kimo Kong, Avesair’s chief operating officer (CEO), emphasized.
This announcement closely follows last week’s deal with 12snap, another European mobile marketing company that plans to use MATCH to manage and deliver mobile marketing campaigns for various companies throughout Europe.