Cincinnati Bell targets teens with BCGI m-commerce solution

CINCINNATI—BCGI announced it has partnered with Cincinnati Bell Wireless to commercially launch the first implementation of the BCGI Wireless Wallet mobile-commerce payment processing solution.

Cincinnati Bell is targeting the teen segment with a service that allows subscribers to use their cellular accounts to purchase cellular goods and services, including airtime. The BCGI Wireless Wallet provides the mobile payment platform for the service.

“BCGI’s solution provides us with a foundation payment platform on which we can build an ever-evolving m-commerce experience for our subscribers,” said Anne Murphy, director of marketing for Cincinnati Bell.