DUBLIN—Logica is demonstrating the delivery of full color animated images, based on FunMail’s wireless animated messaging technology, over a GPRS network via the Logica Multimedia Messaging Service Center (MMSC) this week at 3GSM World Congress in Cannes, France.
FunMail generates animation based on the context of a text message and forwards it to Logica’s MMSC for transcoding and delivery to the mobile device. “Multimedia brings messaging to life,” said Gerry McKenna, chief executive officer of Logica Mobile Networks. “The color animated images we are demonstrating with our partner FunMail really highlight the rich user experience of multimedia messaging.”
