DUBLIN, Ireland—O2 has announced plans to establish a new content platform that will encourage digital media firms to create “viable business models” based on selling content to mobile operators.
The pan-European operator revealed details of its plans at a digital media conference in University College Dublin, where the consensus was that a lack of stimulating content available to users of Wireless Application Protocol (WAP) services has been a major factor in the slowdown of the mobile-phone sector across Europe.
O2 Product Director Derek Handley said the platform would eventually enable third-party content providers to access more than 17 million mobile-phone users around Europe over a “single” connection.
