SUNNYVALE, Calif.—A new entry into the wireless corporate market, Good Technology Inc., unveiled its product line and business strategy, as well as its first 20 customers.
The company’s wireless strategy is much similar to that of Research In Motion Ltd., maker of the popular corporate wireless e-mail device BlackBerry.
Good’s product lineup includes a corporate wireless access server for corporate e-mail, an information system for extending Web-based corporate applications to wireless devices, and the company’s G100 wireless handheld, which features a tiny keyboard and grayscale screen.
Good is not sidestepping its intent to directly compete with RIM—on its Web site the company offers a side-by-side picture comparison of its G100 and RIM’s BlackBerry. However, Good provides support for RIM devices through its corporate server. Good’s device won’t be available until the summer, pending Federal Communications Commission approval.
The major difference between RIM’s offering and that from Good is Good’s cradleless synchronization capability. RIM’s BlackBerry works through a desktop plug in that matches the information in the device with that of the desktop computer.
“We interviewed many CIOs who told us they want one vendor to provide an end-to-end, wirelessly synchronized connection to corporate information that works on a variety of devices,” said Daniel J. Shader, Good’s chief executive officer.
