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Chinese join SMS craze

BEIJING-Li Yue, vice president of China Mobile, announced at the GSM China 2002 conference that China Mobile’s customers are expected to send 50 billion short messages this year, up from 15.9 billion last year. Customers of rival China Unicom sent 3 billion messages last year.

China Mobile expects 5 billion yuan (US$604 million) in revenue this year from its SMS services.

Sending an SMS is four times cheaper than making a mobile call in China, which makes the service hugely popular. China Mobile will launch multimedia messaging services (MMS) in the fourth quarter.

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