CHESTERFIELD, Miss.-While industry leaders have knocked around the idea of a killer application in wireless for years, a new report from Datacomm Research Company and Phoenician Ventures pegs it squarely on mobile games and handsets with color screens.
“Colorful mobile games, polyphonic ring tones and applications/content for over-the-air download will spread like wildfire as 2.5 and 3G services roll out,” said Ira Brodsky, Datacomm’s president. “Leading consumer brands will pounce on mobile entertainment as a new advertising medium.”
The new “Winning Business Strategies for Mobile Games” report studies market segments, technologies and the value chain.
