PARIS-Maporama announced its has partnered with I-Media to develop an ASP-based multi-channel direct geo-marketing solution.
With the collaboration, the companies are offering large corporate brands a way to generate traffic to stores via targeted and personalized promotional e-mails that take geographic criteria into account. “Our collaboration brings new added value to I-Media’s customers’ e-mail campaigns by exploiting our location-centric engines,” explained Laurent Vermot-Gauchy, Maporama’s chief executive officer and president.
