SAN DIEGO-Adversoft Inc., a mobile marketing agency, launched a short message service marketing campaign in the United States in conjunction with Sony Pictures Digital Entertainment for Revolution Studios’ new movie ‘XXX’.
The interactive text message campaign, which targets the under-25 market, allows movie fans to register online and participate in the ‘XXX’ secret spy mission including interacting with text-message-based quizzes and polls from their mobile phone. Prizes include movie ring tones and graphics.
“SMS offers a new marketing channel where brands can directly communicate with their target audience like never before,” said Griffith David, vice president of business development and co-founder of Adversoft. “SMS marketing is being embraced as a new marketing tool by consumer brands. It has seen unprecedented success in Europe and Asia in terms of direct-to-consumer communications and customer loyalty and Adversoft is bringing this tool to the U.S.”
