RESTON, Virginia, United States-According to new findings from ComScore Networks, the audience for the wireless Web is becoming big enough that digital marketers should stand up and take interest.
According to the firm, almost 10 million U.S. wired Internet users also accessed the wireless Internet using a mobile phone or personal digital assistant (PDA). Although only 5.8 million online users who own mobile phones accessed Internet information using their phones out of a total of 67.2 million, a significant 5 million of the nation’s 19 million PDA owners accessed the Internet with their devices.
“While there are more Internet users with cell phones, a much higher proportion of PDA owners report using those devices to go online,” said Peter Daboll, division president of ComScore Media Metrix. “Although wireless Internet usage is still in its relative infancy, these data prove there already is a significant wireless Web audience.”
