NEW YORK-The advertising industry’s self-regulatory forum said Nextel Communications Inc. was able to support certain claims for its Direct Connect calling plans, but it found other claims could potentially confuse consumers. Nextel has agreed to discontinue some of those claims, and it has given assurances they will not reappear in future advertising.
Southern Communications Inc., a competing wireless carrier, had lodged a complaint against Nextel with the National Advertising Division of the Council of Better Business Bureaus Inc.
