NEWTON, Mass.-A tight economy and slow consumer uptake have stymied wireless financial services and led to a decrease in both investment and focus on mobile commerce. However, successful financial institutions are continuing to invest in “high-utility wireless point solutions,” such as mobile payments and alerts, to drive adoption and take advantage of wireless, according to a new report from Meridien Research.
“Customers do not generally respond to pressure from institutions to change their behavior: they move down the least-resistance gradient to functionality and services that make their lives easier,” said Jin-Chul Kim, senior analyst at Meridien. “As mobile functionality proves itself in these focused applications, behavior will be modified one step at a time.”
