NEW DELHI, India-India has become the fourth country in the Asia-Pacific region to have GSM players offering multimedia messaging service (MMS), with BPL Mobile launching the new service in Mumbai, India’s commercial capital.
So far, MMS has been offered by operators in Singapore, Hong Kong and the Philippines. MMS can be offered only on General Packet Radio Service (GPRS) networks, and BPL is the only Indian operator having a commercial GPRS network.
MMS may find favor with those mobile users who cannot use short message service (SMS) as they are not conversant with English, observed BPL Mobile Chief Executive Officer (CEO) F B Cardoso in Mumbai. The company has sourced the MMS technology from TeleDNA.
MMS subscribers will be able to send multimedia messages to non-MMS-enabled handsets also. Such subscribers will actually get their multimedia messages over e-mail and will get an SMS alert.
