CULVER CITY, Calif.-Through a new wide-ranging deal between the two companies, Sony Pictures Digital will sell screensavers, ring tones, games and other wireless content based on its movies and television shows through on AT&T Wireless Services Inc.’s mMode service.
“Our association with Sony Pictures Digital-a company synonymous with quality, leading-edge entertainment-speaks to the compelling content our customers can now enjoy on mMode,” said John Bunyan, senior vice president of AT&T’s Wireless Mobile Multimedia Services. “We view this relationship as an opportunity for both companies to further capitalize on hit movies and TV shows, and stimulate mass appeal for new wireless services.”
Under the deal, Sony will develop and sell content based on movies like “XXX” and “Stuart Little 2” and TV shows like “Wheel of Fortune” and “Days of Our Lives.”
The agreement, which comes just days after Sony’s music division created a subsidiary to focus on wireless, is a further example of big media companies looking to wireless as a new advertising channel.
