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Seybold tutorial to address wireless retailing

LOS GATOS, Calif.-Retailing wireless data technology will be addressed in The Wireless Experience tutorial taking place on the first day of the Consumer Electronics Show in Las Vegas next month.

The day-long, six-session tutorial will be conducted by Andrew Seybold, Barney Dewey and Edmond Legum.

“Most retail personnel are poorly equipped to deal with the complex details of wireless data technology and its application simply because, historically, there has been little impetus for them to develop the required knowledge and skills,” said Seybold. “Enormous information and sales training gaps currently exist between vendors of wireless providers and services and the front-line people who are expected to sell them at retail. At CES, The Wireless Experience will bridge those gaps.”

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