RESEARCH TRIANGLE PARK, N.C.-Mobile marketing company Avesair Inc. reported the results of its advertising campaign for the grand opening of New York City sport store Champs Sports, with hundreds of thousands of viewers and a click-through rate of almost 4 percent.
The campaign, first announced last month, shows the potential of the mobile marketing industry, with Avesair targeting wireless users in the New York area of the store. The ads ran on a variety of WAP pages, and 4 percent of those who saw the ad clicked on it for more information.
“It was a perfect marriage between their brand and our capabilities,” said Dov Pinker, Avesair’s director of business development. Pinker said the company quickly organized the campaign, which ran for about a week before the store’s opening.
Pinker expressed confidence in Avesair’s potential, even as industry watchers question the ultimate promise of the wireless advertising space. Avesair recently signed a major deal with Microsoft Corp.’s MSN wireless business to advertise across its range of content.
Further, the company said it recently signed deals to manage campaigns for flower delivery company FTD, credit card provider American Express and Microsoft for its .NET campaign.
Pinker said most of the company’s advertisements run over WAP sites, but that the company is looking to expand its business into opt-in text messaging marketing.
