TOKYO-Mitsui & Company plans to expand its mobile content distribution business in Europe and Asia through a partnership with a Tokyo-based venture business. Mitsui, a leading trading firm in Japan, would provide a total service, including handset development to content development technology as a package service to its customers.
Ubiquitous, Mitsui’s business partner in this announcement, provides content for 43 million mobile users across Europe. Mitsui initially would provide content for Orange Group in Europe. Since demands for content are different country by country, Mitsui will produce the services via local offices. Mitsui is targeting to have 5 billion yen (US$41.8 million) in sales within three to four years.
