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NeoMagic offers smart phone reference design kit

SAN JOSE, Calif.-Application processor company NeoMagic Corp. said it will offer a reference design kit the company said will allow manufacturers to easily and quickly build a smart phone using Microsoft Corp.’s software.

NeoMagic’s reference design, dubbed Genesys, incorporates Microsoft’s Smartphone operating system, as well as NeoMagic’s applications processor, Analog Devices’ SoftFone GSM/GPRS wireless chipset, Othello One’s direct conversion radio and TTPCom’s GSM/GPRS protocol stack. NeoMagic said the reference kit includes all the ingredients for manufacturers to build a Microsoft smart phone.

“Customers, as well as the industry, need choice,” said Andy Haon, director of the mobile devices division for Microsoft. “We are pleased that NeoMagic is supporting Windows Powered Smartphone by developing a comprehensive reference design kit that incorporates the necessary functionality to run rich mobile applications and software on a mobile phone.”

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