SEOUL, South Korea-Samsung Electronics unveiled a major new marketing campaign centered on the release of the new “Matrix Reloaded” movie, scheduled for release in May.
Along with a specially designed phone, which will be used in the movie and will be commercially available, Samsung is also promoting a range of consumer electronics in conjunction with the “Matrix” movie, including additional mobile phones, printers, TVs and home theater systems.
Further, the company’s promotional Internet site, www.thematrixphone.com, now features details and pictures of the company’s “Matrix” phone.
