DUBLIN, Ireland—Vodafone has announced plans to restrict access to adult services over its network just 24 hours after wireless research and consulting company Strategy Analytics suggested in a new report that adult content on mobiles would not be as lucrative as other forms of content. See Strategy Analytics report looks at wireless adult content.
The company said it will introduce mechanisms to control access to adult material and enable users to filter such material when accessing the Internet from mobile devices. While these features are set to be in place by the end of the year, Vodafone will have a rating system for its Vodafone Live! service by the end of this month.
Although rival MmO2 also intends to restrict access to adult-oriented messages, the Independent Committee for the Supervision of Standards of Telephone Information Services (ICSTIS) said companies should have had guidelines in place before the content became available.
The industry group, which will shortly issue its proposed new guideline for premium rate short message service (SMS) for a second period of consultation, said there is particular concern over the use by adult services operators of short codes previously assigned to other services.
