FALLS CHURCH, Va.-Value-added services on mobile messaging networks will generate more than $8.3 billion by 2008, compared with almost $5 million in 2003, according to research from Telecom Trends International.
The study examines revenues generated by value-added messaging services, including marketing and promotional campaigns; corporate and vertical market applications; surveys and voting; and transactions, entertainment and information services-and does not include revenue generated from access and use of mobile messaging services.
TTI expects multimedia-messaging services to generate more revenue than the more popular short message services, because operators will be justified in charging a premium for MMS services. The analyst firm expects that in 2008, 59 percent of total messaging revenues will be from MMS and the rest will be from SMS.
Earlier this week, U.K. advisory firm Analysys said mobile messaging worldwide will grow from $31 billion last year to $69 billion by 2007. The company also predicted total messaging volumes will grow from 670 billion last year to 2.6 trillion in 2007.
