LOS ANGELES-Marketing and research firm Driscoll-Wolfe announced it will conduct a new marketing research study on consumer interest in location-based services and telematics to offer wireless carriers, automotive companies and other suppliers insight into consumer opinions on the services.
The study, to be completed in the fourth quarter of 2003, will assess interest and willingness to pay for location-based services for security, information and navigation purposes. Consumer interest will be compared with interest in other wireless services like music, games, photos, e-mail and messaging and will be compared with previous Driscoll-Wolfe studies on location-based services. The research will be based on a nationwide survey of 20,000 households and a series of focus groups.
