Interest in mobile marketing continues to grow, with new entrant Mynamics announcing its official launch.
The new company is based in London and counts offices in Connecticut and Sydney, Australia. The company said it will work to manage marketing campaigns, both local and international, for various media and brand companies. Mynamics said its first major customer is Entercom Access, a U.S. radio station company that plans to offer a series of interactive marketing programs involving text messaging and other interactive content for stations.
Mynamics said it teamed with several technology providers, including Mforma, Knowledge Point and Txt Talk, to offer its services.
The market for mobile marketing is rapidly increasing. Players include M-Qube, Mobliss, Aircross and others. Indeed, mobile marketing company Enpocket recently acquired fellow marketing company SkyGo.
