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U.S. Cellular not planning price cuts

NEW YORK-U.S. Cellular Corp. Chief Financial Officer Kenneth Meyers said the regional operator has no plans to cut prices ahead of the Nov. 24 local number portability mandate, and the carrier will instead focus its attention on retaining its approximately 4.1 million subscribers in existing markets.

“We won’t be a price leader,” Meyers said at a UBS Warburg investors conference, adding the carrier has already spent $50 million during the last two years preparing for LNP.

Meyers also reiterated the carrier’s previously released 2003 financial targets including $180 million to $200 million in operating income compared with $281 million in 2002, and $2.4 billion in service revenue compared with $2.1 billion last year, as well as between 450,000 and 475,000 net subscriber additions for all of 2003.

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