MURRAY HILL, N.J.-Lucent Technologies Inc. said it has appointed John P. Giere as chief marketing officer.
The vendor said Giere, who will report to Chairman and Chief Executive Officer Patricia Russo, is expected to build a central marketing organization to support branding, marketing strategy and global marketing efforts.
He was most recently a vice president at L.M Ericsson.
“He will add a new dimension and perspective to our drive for profitable, top-line growth, by building and strengthening our marketing programs,” said Russo.
