LOS ANGELES-Toyota Motor Sales USA Inc. will add a wireless component to its new advertising campaign promoting its Scion cars.
Toyota’s advertising company, Oasis Advertising, said it will launch ScionSpy, an interactive digital photo contest. The contest will include support for camera phones through a deal with wireless advertising company Sennari Mobile.
“Sennari prides itself on creating innovative content solutions that provide a great consumer entertainment experience,” said Mike Cartiabiano, president of Sennari Mobile.
ScionSpy will run online at www.scionspy.com from Jan. 19 to Feb. 16.
