MIAMI-Prepaid wireless provider TracFone Wireless Inc. said it added 374,000 net additions during the fourth quarter of 2003 and passed the 3-million-customer mark less than one year after surpassing the 2-million-customer milestone.
“Achieving 3 million active subscribers clearly reflects the significance customers place on our prepaid wireless service and our continuing commitment to improve our price and value proposition,” explained F.J. Pollak, TracFone chief executive officer and president.
As part of those price improvements, TracFone also announced lower airtime rates and added a $150 Double Minute Prepaid Plan card that includes 300 minutes, one year of wireless service and double minutes on future airtime card redemptions for one year. The company is also expanding its handset lineup for this year with the addition of the Nokia Corp.’s 1221P TDMA handset, 2285P CDMA handset and 1100P GSM handset as well as Motorola Inc.’s v60 TDMA and CDMA handsets.
TracFone’s parent company, America Movil, also reported TracFone’s fourth-quarter revenues increased from $91 million in 2002 to $166 million last year, while full-year revenues increased more than 45 percent year-over-year to $547 million.
