OBERHAUSEN, Germany-Killer marketing concepts, not killer applications, will help mobile operators reach potential mobile content customers, according to a new report from multimedia messaging company conVisual and consulting company ISI.
According to the report, 300 billion SMS messages were sent in 2002, and 450 billion were sent in 2003. MMS is also expected “to grow exponentially within the next two years,” according to the report, due to growing penetration of MMS-capable phones.
The report further found that preferred subject matters for mobile content are related to the movies, big events, television series and consumer brands. In addition, it said the most popular information channels for mobile content include the Internet, TV, newspapers and magazines.
The report concludes: “The commercial success of mobile services depends on their access to proper mass-marketing channels,” adding, “mobile products stand the best chance of being successfully marketed if the marketing process utilizes strong brands and mass-media channels.”
