BOSTON-Under a new service from wireless technology companies RadioVoodoo and Upoc Networks, radio stations can quickly launch wireless polling and feedback services. Indeed, Boston’s WBCN recently used the service to garner listener’ reactions to Howard Stern’s radio program.
“It is important for us to keep in close contact with our listeners’ views on issues that are important to them. Thanks to RadioVoodoo and Upoc Networks, we’ve heard from 8,000 listeners in less than two weeks, who overwhelmingly communicated their support for free speech and Howard Stern’s right to be on the air,” said Oedipus, program director of WBCN. “In fact, the feedback was so excellent we’re creating a new line with a new topic this week.”
Upoc and RadioVoodoo said their new service works through a toll-free number, allowing listeners to leave recorded feedback on a given topic. Each caller then receives a text message inviting participation in further polling. The companies said the system supports quick audience responses.
